The estate sale marketing stack is broken
You don't own your buyers on listing platforms
EstateSales.org, Facebook, Craigslist — they keep your audience behind their walls. You're renting access to people who already want to hear from you.
Paper sign-in sheets go nowhere
Handwritten emails are illegible, never get entered, and sit in a box. Every sale, you lose potential repeat buyers to a broken analog process.
Blasting everyone burns your list
Sending silver sale info to mid-century modern fans? That's how you get unsubscribes. Without segmentation, every blast damages your list.
Parlor replaces all of that
Three steps. From anonymous walk-in to loyal, segmented buyer.
Buyers text a keyword
Display a sign at your sale with a keyword and number. Buyers opt-in instantly via SMS — no apps, no clipboards, no friction.
They pick their interests
An automated link lets them self-select categories: Antiques, Mid-Century, Jewelry, Art, Tools. Your list segments itself.
You send targeted blasts
Notify only the buyers who care about what you're selling. Higher open rates. Fewer unsubscribes. More buyers at the door.
Your buyer list grows with every sale. No extra work. No tech headaches.
Your buyers. Your data. Your rules.
Everything you need. Nothing you don't.
Parlor is purpose-built for estate sale companies. No bloat, no learning curve.
SMS Opt-In
Zero friction for buyersBuyers text a keyword at your sale and they're in. No forms, no apps, no paper. The fastest opt-in workflow in the industry.
Interest Tagging
Higher open ratesBuyers self-select their interests — Antiques, Mid-Century, Jewelry, Art. Your list segments itself automatically.
Segmented Blasts
Better conversionSend sale notifications only to buyers who care about what you're selling. No more blasting your entire list with irrelevant content.
Your Data
Full ownershipYour buyer list lives in your account, not on someone else's platform. Export anytime. No lock-in. No middleman.
Simple, transparent pricing
Start free for 14 days. No credit card required. Upgrade when you're ready.
Starter
For companies running 1-2 sales per month with a growing buyer base.
Get Started- Up to 500 buyers
- 1 SMS keyword
- Email + SMS notifications
- Basic interest tagging
- CSV export
Pro
For active companies ready to segment and scale their marketing.
Get Started- Up to 2,000 buyers
- 5 SMS keywords
- Segmented blasts
- Advanced interest tagging
- Analytics dashboard
- Priority support
Premium
For high-volume operations with complex marketing needs.
Get Started- Up to 10,000 buyers
- Unlimited SMS keywords
- API access
- Multi-user accounts
- Custom integrations
- Dedicated account manager
All plans include a 14-day free trial. Prices exclude SMS carrier fees. Contact us for enterprise pricing.
FAQ.
Ready to own your buyer list?
Join estate sale companies building direct relationships with their buyers. No contracts. Cancel anytime.
Start FreeNo credit card required · 14-day free trial