Your buyer list shouldn't live on someone else's platform.
Parlor helps estate sale companies build, own, and market to their buyer database. SMS opt-in at checkout. Interest-based targeting. Your list, your rules.
No credit card required · Free 14-day trial · Cancel anytime
The problem
The estate sale marketing stack is broken
You don’t own your buyers on listing platforms
You pay for listings, buyers show up — but the relationship lives on someone else’s platform. If they change their algorithm or pricing, you lose access to your own audience overnight.
Paper sign-in sheets go nowhere
You collect names and phone numbers at your sales, then what? They sit in a folder. No follow-up. No next sale notification. That buyer walks out and never hears from you again.
Blasting everyone burns your list
When you do send out emails or texts, it goes to everyone — the furniture buyer, the jewelry collector, the tool hunter. Irrelevant messages = unsubscribes. Your list shrinks instead of grows.
The solution
Parlor replaces all of that
Three steps. From anonymous walk-in to loyal, segmented buyer.
Buyers text a keyword
Post a sign at your sale: “Text ESTATE to 555-0100 to get notified about our next sale.” Buyers opt in at the moment they’re most excited — at checkout, mid-browse, or on their way out.
They pick their interests
After opting in, buyers get a link to select what they care about — jewelry, furniture, tools, art, vintage clothing, and more. You capture intent, not just a phone number.
You send targeted blasts
Next sale has a big jewelry haul? Text only the jewelry buyers. Got a garage full of power tools? Hit the tool hunters. Every message is relevant. Every buyer stays subscribed.
Your buyer list grows with every sale. No extra work. No tech headaches.
Features
Everything you need. Nothing you don't.
Parlor is purpose-built for estate sale companies. No bloat, no learning curve.
SMS Opt-In
Zero friction for buyersBuyers text a keyword at your sale. Done. No app to download, no form to fill out on-site. One text and they’re in your database.
Interest Tagging
Higher open ratesJewelry lovers get jewelry alerts. Not tool sale notifications. Buyers self-select their interests after opting in so every message you send is relevant.
Segmented Blasts
Better conversionSend the right message to the right buyers. Filter by interest, send SMS or email, and schedule in advance. One blast, perfectly targeted.
Your Data
Full ownershipYou own your buyer list. Export anytime. No platform lock-in. If you ever leave Parlor, your data comes with you — always.
Pricing
Simple, transparent pricing
Start free for 14 days. No credit card required. Upgrade when you're ready.
Starter
For operators running 1–2 sales a month and building their first buyer list.
- 1 SMS keyword
- Up to 500 buyers
- Unlimited blasts
- Interest tagging
- Email + SMS delivery
- CSV export
- Email support
Pro
For growing operations with multiple sales and a bigger buyer base.
- 5 SMS keywords
- Up to 2,000 buyers
- Unlimited blasts
- Interest tagging
- Email + SMS delivery
- Segmented blasts
- CSV export
- Priority support
Premium
For high-volume companies with large lists and multi-location operations.
- Unlimited SMS keywords
- Up to 10,000 buyers
- Unlimited blasts
- Interest tagging
- Email + SMS delivery
- Advanced segmentation
- CSV export
- API access
- Dedicated support
All plans include a 14-day free trial. Prices exclude SMS carrier fees. Need more than 10,000 buyers? Contact us for enterprise pricing.
Ready to own your buyer list?
Join estate sale companies building direct relationships with their buyers. No contracts. Cancel anytime.
Start FreeNo credit card required · 14-day free trial